Ms. Yasmin Hyder (Director)

Yasmin Hyder has 33 years of work experience in Marketing, Business Development, Gender and Trade, Corporate Governance, Communications, and Global Knowledge events with local and international organizations. She is passionate about empowering human resources and contributing to an inclusive and diverse environment through initiatives that foster economic transformation, peace-building, and global integration. She is CEO of New World Concepts, a marketing and management consulting practice based in Karachi, Pakistan. Yasmin started her career with Serena Hotels, Pakistan, and went on to work for Aga Khan University Hospital, AACM Australia, The Citizens Foundation, and Walt Disney, Hong Kong. She was a pioneer in 2001, setting up a woman-owned business and working with leading Multinationals, Including Pfizer, GSK, Roche, Eli Lilly, Novartis, ICI, Shell, BP, Citi, HBL, NBP, Jubilee, etc. In the public sector, she has consulted with the Ministry of Commerce, Trade Development Authority, and Pak Customs. Since 2007, she has consulted globally with the World Bank IFC Group, USAID, UNCTAD-ITC, and DFAT, Australia. Her passion for women’s leadership led her to institute an annual learning event in 2012 in Pakistan, the International Women Leaders’ Summit, which has hosted 177 speakers from 44 countries with 4000 plus delegates in the last 12 years. In 2018, she established the Pakistan Women Entrepreneurs Network for Trade (WE-NET) with the support of the World Bank Group to foster the growth of women’s SMEs as the only national representative platform. Yasmin is a Certified Board Director, Independent Non-Executive Director of EFU General Insurance Limited, Member Board Audit Committee of EFU General Insurance Ltd, Founder & President of Pakistan WE-NET, Member the Council of Governors Pakistan Institute of International Affairs, Chairperson of International Women Leaders’ Summit; Advisor to the Board, Special Olympics Pakistan; Consultant and Certified Business Edge Trainer of IFC World Bank Group; Member UNCTAD-ITC’s 20 Global Women Entrepreneurs’ Trade Mission to Canada; Member Board of Governors, KASB Institute of Technology; Member, European Businesswomen Association (FCEM);

Founding Member, US Pakistan Women’s Council; Winner of Rotary International Exchange Award to Brazil. She won the Foreign and Commonwealth Office, UK Chevening Award in 1992. She acquired a postgraduate degree from Cardiff Business School, University of Wales, UK (distinction in International Business) after schooling at Karachi Grammar School and graduating from IBA, Karachi (MBA, Marketing and Finance). She completed the Executive Leadership Course in July 2019 at Crawford School of Public Policy, Australia National University, Canberra, on invite by the Office of Foreign Trade, Australia, and the Global Women Entrepreneurs Forum, Berlin, June 2019, on invite by Federal Foreign Office, Germany. She is a regular guest at the prestigious annual DOHA Forum at the invitation of the State of Qatar. She has visited the People’s Republic of China and the Hashemite Kingdom of Jordan as a State Guest and Italy, USA, and Russia as Head of Women Entrepreneurs delegation. She was selected Pakistan Lead for the Monaco Women Leaders. An avid sportswoman and traveler to over 90 countries, she speaks fluent English and Urdu, understands basic Italian and French, and has studied basic Mandarin, Portuguese, and Turkish.